Approach
One part sharp logic, two parts unexpected friction. At Carpet, we channel radical aesthetics into real-world applications.
Built to Hold No Surface-Level Design
Great design doesn’t just look good; it becomes the substrate of how people think, act, and connect. We don’t settle for surface-level polish or predictable rules. Instead, we sculpt brand, identity, system, and experience work that’s built to hold, conceptually and functionally, in a world that’s constantly shifting.
Brand & Identity
Carpet positions brands with clarity and cultural intent, at the intersection of ambition, audience realness, and the subtle shifts shaping today’s world. We articulate platforms that endure and provoke.
• Brand Strategy
• Positioning & Narrative
• Verbal + Visual Identity Systems
The new way to well
Systems & Experiences
Beyond a logo, a brand lives in motion, interaction, tone, and interaction logic. Our systems are engineered to scale, giving teams the tools to produce work that’s consistent, alive, and agile.
• Identity System Architecture
• Digital Design & UX/UI
• Experience Frameworks
• Generative Tools & Templates
Design Exhibition
Conceptual Intuition
Carpet isn’t interested in yesterday’s answers. We look ahead to the cultural tendencies, technological forces, and conceptual provocations that will shape what’s possible, and build platforms that anticipate them.
• Futurecasting & Vision
• Concept Development
• Innovation Strategy
Exhibition Design
How We Think
Design that lands isn’t accidental, it’s intentional. We believe impactful work should be:
We push beyond comfort zones and pattern recognition.
Ideas should withstand lived use, in context and in practice.
Design must work in real conditions. Function over flair.